Seton West: Condo convenience with thoughtful design
In 2017, Peter and Barb Horder were looking for a home they could just lock and leave, so off they went shopping for a maintenance-free condominium. They targeted the deep southeast quadrant of Calgary because they liked the ease of access, the amenities and the thought of having the South Health Campus Hospital close by. At that time, they narrowed the field to either a two-bedroom apartment by Logel Homes in Auburn Bay or a two-bedroom unit by another multi-family builder in nearby Mahogany. The Mahogany condo won the coin toss, but after settling into their new home, they began to consider the missed opportunity with Logel Homes. A tiny sliver of regret began to fester. “Here (in Mahogany) it was too late to pick anything, like colours and we couldn’t have upgraded anything,” says Peter. “With Logel Homes, we appreciated the quality of their build and we could have customized everything. We kept thinking about that.” “It’s almost unheard of, really, when you purchase an apartment. There are very few condo builders that will let you customize, probably because there are so many units,” says Barb. “Logel Homes must be very organized. They give you a 46-page booklet of options, and I’ve never seen that before. I think that’s fantastic.” Advertisement Article content The Horders kept in touch with Logel Homes and were happy when the builder launched another project in the southeast, Seton West in Brookfield Residential’s Seton community. Without hesitation, they purchased Logel’s award-winning Jackson floor plan, a top-floor, 905-square-foot, two-bedroom, two-bathroom unit in the first phase. Once the deal was sealed, the fun began. They added custom shelving in the walk-in closets and laundry area. They swapped carpet for luxury vinyl plank throughout. They upgraded the lighting and all of the appliances, installing a wall oven and microwave package. They chose kitchen cabinets that stretch to the ceiling and added a 36-inch pantry with pull-out drawers. “We upgraded the thickness of the glass in the shower and upgraded the bathroom tile to marble. We added marble shelves in the shower, too. Peter always wanted a marble bathroom,” says Barb. The changes and upgrades added another 10 per cent to the total price. The Horders expect to take possession of their new condo on July 1. Logel is also assisting with the sale of their current condo in Mahogany. Seton West is a six-building project on Seton Circle S.E. that hit the market in October 2020. It was Logel’s most popular development in 2021. There are 12 one- and two-bedroom floor plans offering 472 square feet to 1054 square feet, and six show suites to view. Prices start in the low $200,000s. Reilly LePage, Logel sales and marketing manager, says the ability to customize is the primary driver behind sales. He also attributes the ongoing success of Seton West to the builder’s quality, customization and the location in Seton close to shops, restaurants, movie theatres and services. “When it comes to construction, Seton West’s Hardie and Lux siding, which emulates beautiful Prairie architecture, has resonated with our customers. A major point of pride is our construction quality,” he says. “Our homeowners find it extremely important that we offer individual home ventilation (an HRV system), build with light-weight concrete and place sound mats between floors.” A new phase will launch in May 2022 featuring each of current floor plans, including the Jackson, which will start at $299,900 plus GST. “This is the most popular of our larger plans. Today’s Jackson is the modern version of a Logel Homes’ staple that we’ve built for nearly 20 years,” says LePage. Logel recently opened six new show suites at its Sage Walk development in Sage Hill in the northwest and hopes to launch two new projects in 2023. “We’re going to be building homes for Calgarians for years to come,” LePage.